You are not here to strive harder for growth. You are here to return to coherence, reclaim internal authority, and build from within — because how you show up internally shapes how everything else begins to respond.

What is Awakening Me?

Awakening Me is a structured, inside-out identity transformation framework for women who sense that the way they’ve been taught to grow — through pressure and performance — is no longer sustainable.

Many who find their way here are entrepreneurs: capable, driven, and successful, yet quietly stretched. Not because they lack ambition, but because the identity driving their growth is misaligned — shaping how they show up, lead, and create.

Awakening Me offers a different path.

Through a clear three-stage structure — Release, Rebuild, and Rise — this work guides you from performance-based growth to aligned expansion.

This is not about becoming someone new.
It is about rebuilding from who you truly are.

The Awakening Me Framework

A clear structure for rebuilding from within

  • Release

    Gently dismantle inherited beliefs and the identity you’ve built to prove, perform, and fit in.

  • Rebuild

    Restore internal coherence and reconnect with your own authority — so how you think, decide, and move begins to shift.

  • Rise

    Grow your life and business from alignment instead of pressure, allowing what you create to feel more sustainable and true.

Meet Deb

Founder of Awakening Me



Deb Erickson is a Neuro Coach and coherence expert with over 25 years of experience helping women grow from the inside out.

After decades of supporting leaders and entrepreneurs in building external success, she began to notice a deeper pattern — growth driven by pressure and performance eventually fractures without internal coherence.

Awakening Me was born from that realization.

This work is not about abandoning ambition. It is about rebuilding identity, restoring internal authority, and creating sustainable expansion from alignment rather than strain.

In addition to group programs, Deb offers a limited number of private coaching partnerships each year for women seeking deep, personalized transformation.




Real Experiences. Meaningful Shifts.

“Deb has taught me how to continuously refine my intuitive faculties to create the business of my dreams. Her teaching is simple, clear, effective and efficient. I'll never stop thanking Deb for her diligence and care. ”

Elena B.

“Every time I hear Deb teach, she hits my heart and gives me the tools that I know will move me forward in the direction I want to go.”

Tone I.

“What a difference working with Deb Erickson has made in my life. I am truly designing my business and life from the inside out and working with a tribe of women I have always dreamed of leading. ”

Erin A.

“Deb is here to pull greatness out of you. Her training has literally changed my life. ”

Natalie C.

“I'm noticing a huge difference in myself after working with Deb. I find myself doing what’s in alignment for me and following my gut. This is so freeing! My life has changed.”

Kristen T.

Begin Where You Are.

You don’t need to strive harder to grow. You need a new starting point. The free Coherence Reset is a simple, guided entry into aligned expansion — a first step toward rebuilding from within. As your internal state shifts, the way you move, respond, and create begins to shift with it — and what once felt stuck can begin to open

Stay Connected

Receive occasional reflections, insights, and updates from Deb as the Awakening Me work continues to grow.

Thank You